Senior Product Manager

На данный момент Senior Product Manager.

Мои компетенции и опыт

SUMMARY

Experienced product manager in healthcare and e-learning since 2017. Progressed from PMM to Senior Product Manager. In my portfolio: an analytical product for pharmaceutical companies, 2 online schools for doctors, a cross-platform webinar platform for pharmacists and healthcare professionals. Currently growing cross-platform B2B2C product for organizing and conducting medical examinations. I also have experience with e-commerce products, payment systems, AI, and crypto products within my own projects.

Here are some of my results: 1) Increased CR% (Conversion Rate) of the Activation stage from 35.8% to 42.7%, 2) Increased the CR% of the registration page in the application from 0.7% to 5%, 3) Reduced TTM (time-to-value) from 24 to 16 days in a B2B2C product.

SKILLS

Product strategy (discovery, definition & roadmaps) | User & Market research | Product discovery | Customer discovery | Customer development | JBTD canvass | A/B tests | Hypotheses testing | Data analysis | Agile (Scrum, Kanban) | CJM | LTV, CAC, ARPPU | Unit economy | Skilled at resolving issues | Managing stakeholder expectations | Leadership | Visionary | Empathy and partnership responsibility for the result 

PROFESSIONAL EXPERIENCE

Senior Product Manager, Inspectum Clinic

The medical group with 11 years of experience in developing products in digital health for B2B and B2C domains.

January нужен доступ к резюме till now

• Collecting and analyzing business requirements and Use Cases focused on user needs and company goals.
• Building and analyzing product metrics, metric trees, defining NSM, and Product-market fit metrics.
• Gathering client feedback, requesting product enhancements, and showcasing new functionality.
• Conducting JTBD research, creating Product Strategy and Product Roadmap based on results.
• Leading cross-functional teams: growth, sales, marketing, frontend, and backend developers.
• Conducting A/B testing, and hypothesis testing to improve AAARRR funnel metrics.
• Performing user research, analytics, and competitive analysis.
• Tracking market innovations and competitor analysis.
• Developing product prototypes in Figma and Miro.
• Managing backlog, USM, and CJM.

Achievements: 

1. Increased CR% of the registration page in the application from 0.7% to 5%.
2. Increased CR% of an AARRR funnel Activation stage from 35.8% to 42.7%.
3. Increased CR% of website applications from 1.7% to 3.5%.
4. Reduced TTM (time-to-value) from 24 to 16 days.

Product Manager | Senior Product Manager, Congress Centr

Digital agency in the field of Healthcare, E-Learning, and PharmTech with over 7 years of experience in organizing marketing and educational projects, as well as developing analytical B2B, SaaS, and Mobile products for medical and pharmaceutical companies.

April 2020 — January 2023

• Developed Product Vision for B2B, SaaS, and Mobile products based on market demands, customers outcomes, and company goals.
• Created and managed key product development artifacts like the Product roadmap, CJM, and USM.
• Established effective communication with stakeholders and teams to gather and analyze business requirements and Use Cases.
• Prioritized and managed the development backlog of B2B, SaaS, and Mobile products.
• Conducted JTBD research and formulated Product strategies and Roadmap.
• Organized pre-sales products for key Enterprise clients.
• Managed Scrum teams of up to 15 people.

Achievements: 

1. Developed and launched a B2B analytical product from scratch, which helps clients measure the effectiveness of their online activities and view 23 metrics such as CPA, CPL, LTV, ROMI, etc.
2. Improved the response time of the webinar support service by 75%, resulting in a 17% reduction in viewer Churn Rate.
3. Developed and implemented a cost estimation calculator into the business process, which helped expedite the preparation of estimates and project launches by 45%.
4. Launched a mobile application that led to a 40% increase in North Star Metric.

Product Manager | Self-employed

December 2019 — November 2021

Online school for doctors to develop their personal brand and master marketing and SMM tools.

• Acted as a Product Manager in my own project - an online school for doctors called DocMarketing.
• Conducted Customer development and Market analysis.
• Determined the metrics tree and NSM product for Product-market fit.
• Developed and launched an MVP using nocode tools and APIs.
• Validated the hypothesis through a series of webinars.

Achievements: 

1. Developed an online school from scratch in 3 months: educational program, website with personal account and webinar functionality, marketing strategy, integrated payment processing, set up email marketing system, etc.
2. Conducted a series of webinars with an audience of over 600 viewers.

Product Marketing Manager, A2MED

Multidisciplinary medical centers across the country, more than 20 areas of medicine, and 70 doctors

May 2019 — April 2020

• Developed and managed the Marketing Strategy for 3 branches of a medical center in Russia.
• Developed personalized SMM strategies for the personal branding of doctors.
• Managed a marketing team of up to 10 people.
• Managed customer feedback collection.
• Conducted competitive analysis.

Achievements: 

1. The product marketing team was built from scratch in less than 2 months: internet marketer, web developer, SEO specialist, CRM manager, SMM manager.
2. Average performance of advertising campaigns: CTR 2.5%, CPC 0.5 USD, CR 2.1%.
3. Organized a grand opening of the medical center with over 300 VIP guests.
4. Organized and conducted 2 medical conferences at the medical center.
5. Organized 15 live broadcasts with doctors at the medical center.

Product Marketing Manager, EST dental clinic 

Jan нужен доступ к резюме May 2019 

• Managed to outsource team: SMM manager, designer, digital marketer.
• Writed articles and created photo/video content for the website blog.
• Created a website on the WiX platform.
• Developed SMM marketing strategy.
• Created a database of content.
• Developed marketing strategy.