VP of Marketing / VP of growth / CMO

Текущий статус/должность: Chief Growth Officer.

Мои компетенции и опыт

WHY ME?

I am the Chief Growth нужен доступ к резюме (ex-Crypterium), where I helped a project grow x18 in Revenue, x13 in users and tested over 2000 growth hypotheses in over 4 streams (2 of which are B2B: B2B crypto banking and SDK) with 20 products. I was in charge of pivoting and rebranding into нужен доступ к резюме with a new business model & better P&L (proved by pre-launch tests) and created R&D department to test and launch new products.
 

Was (total 2019):
60k registrations, MAU — 15k, DAU — 3k, Transactions vol. — $50M, Revenue — $2M, CAC — $30.9, ARPU — $33,3, ARPPU — $133.3, Life-time — 8.4 Mo
 

Became (total 2021):
нужен доступ к резюме registrations, MAU — 200k, DAU — 60k, Transactions vol. — $500M, Revenue — $36M, CAC — $15.3, ARPU — $30.0, ARPPU — $180, Life-time — 15.1 Mo
 

Furthermore, I also have:
— 4 years experience in FMCG Brand Management
— 2 years of growth hacking and go-to-market consulting

My superpowers are: vision & strategy, novelty & creativity, growth hacking, analysis and leadership. I love to crack hard puzzles and problems and have a hands-on approach to complex and ambitious tasks.