User Acquisition Manager

Текущий статус/должность: Media Buyer.

Мои компетенции и опыт

I have 4 years of experience of traffic buying from Facebook Ads, TikTok, LinkedIn, Vk and MyTarget. I've worked with budgets from $15k to $75k a month. In my work I used the system of end-to-end analytics (Roistat). I have a huge experience in generating ideas for advertising creatives.

My skills:

- Unit economics basic. I understand metrics: ROAS, CPA, CAC, LTV, AvPrice, ARPU, DAU, MAU etc. 

- Analysis of the results of advertising placements. Utm-metrics, cohort analysis in web analytics, CPA calculation with different attribution models, etc.

- Targeted Facebook Ads, Tiktok. Collect audiences, LAL, calculate key metrics, A/B tests, make custom reports, collect ad campaign structure, retargeting campaigns by audience awareness.

- Web analytics. Appsflyer, Google Analytics, Google Tag Manager. Working with UTM tags, setting objectives, analysis of traffic sources, audience, etc. Analysis of long-term advertising results, etc.

- Analysis of the target audience. Allocation of segments, creation of portraits, quantitative research by means of surveys, in-depth interviews.