Head of Analytics

На данный момент Head of Analytics.

Мои компетенции и опыт

Head of Analytics, нужен доступ к резюме

May 2019 — October 2020

- Configured and supported all analytics ETL processes, including integration of data sources in the company's DWH
- Covered all function's (marketing, product, sales etc.) with regular and automatic reporting
- Introduced BI tool (Tableau) to the company, made sure that every stakeholder had an easy access to the relevant and up-to-date statistics
- Carried out Ad hoc researches that have brought valuable insights into business development and lead to several major changes in the company's strategy

Senior Analyst (commercial, web, product), Lamoda

November 2016 — december 2018

- Development and support of regular management reporting on sales, financial and web KPI's
- Ad hoc analytics and research on web metrics and conversion funnels, revenue waterfall, shopping basket, stock performance, assortment planning, etc.
- Planing and forecast of key commercial targets (Orders, NMV, DR, PC1 etc.)
- Product performance, UX/UI analytics
- Project management of data infrastructure development with BI and other departments
- Automation and optimization of reports

Web Analyst, UX-strategist, Red Keds

September 2015 — november 2016

- Introduced web tracking systems, configured online data structures and data gathering processes for major client's businesses
- Provided key web metrics and business KPIs analytics and monitoring to support marketing decisions on a regular basis
- Provided regular data insights and analytics for A/B testing and UX/UI optimization of the client's marketing projects that lead to increase of CTRs and CRs

Web Analyst, PRP Weber Shandwick

October 2014 — July 2015

Digital Marketing Manager, Mrs. Pomeranz

September 2012 — October 2014

Junior Product Manager, Beeline

January 2011 — September 2012

Junior researcher, Institute of Macroeconomics Research of Russian Ministry of Economics

February 2008 — January 2011