Project manager

На данный момент Project manager.

Мои компетенции и опыт

Disence (crypto-marketing agency)

Moscow, нужен доступ к резюме /

Business Services

Project-manager in crypto

- Preparation for the launch of crypto projects
- Preparation of project documentation
- Selection of team members
- Launch of social networks and platforms for clients
- Selection of influencers to promote the project
- Analytics of conducted advertising campaigns for clients
- Participation in negotiations with clients
- Running regular Scrum meetings and activities
- Taking care of the sprint backlog

 

May 2019 — august 2022

StudyFree 

EdTech

Head of Customer Care&Support

- Formation of a customer support department
- Implementation of a working Desk (Usedesk, Zendesk), dashboards for quick response to users and customers requests
- Team management, training of new managers (onboarding)
- TOV implemetation in work, creating and implementing scripts
- Customer Retentaion control
- Analytics and reporting on requests (identifying customer needs to improve the product)
- Implementation of support department metrics in work (CSI, SLA)
- Onboarding and customer support throughout their life in the company, tracking satisfaction indicators
- CustDev conducting
- Reporting for the result
- Participation in strategic sessions, implementation of ideas to increase profitability and customer retention through Support dept

 

January 2020 — august 2021

Spoody Games (blockchain-based game creation, WEB3 studio)

Media, Marketing, Advertising, PR, Design, Production

Business Services

Project & marketing manager 

- Planning of development
- Resource planning
- Running regular Scrum meetings and activities
- Establishing communication between departments and specialists
- Management of a few separate distributed teams
- Providing reports and forecasts on deliveries for stakeholders
- Ensuring that the development team has all the necessary tools
- Improving and optimizing processes
- Creation of processes design documentation


- Support and optimization of advertising companies
- Setting up targeted advertising
- Development of advertising campaign strategy
- Set up Analytics (Google, Yandex)
- Setting up AdsManager
- Analysis of competitors' products
- Strategy and analysis of product development
- Social network development strategy
- Building business processes with the company's clients
- Analytics and reporting on the results of work

 

September 2018 — july 2019

KeepPet (Blockchain project)

Moscow, нужен доступ к резюме

PR & Marketing specialist

- Development of a PR strategy
- Organization of the project's presence on all resources (Telegram, Bitcointalk, twitter, Facebook, Youtube, Reddit, Discord, Medium)
- Creating a community
- Content generation, creation of the "intrigue" of the project before the launch stages
- Coordination of team work, creation of tasks, interaction with developers
- Reports
- Mediaplanning

 

May 2017 — may 2019

School of rare languages Tamarjoba

Moscow, нужен доступ к резюме

Educational Institutions

• Teaching Foreign Languages

Head of marketing and PR

- Building a product line based on query analysis
- Course launch strategy
- Target in FB (setup, launch)
- Conducting Customer Development
- Building a roadmap of the product
- Market and competitor research
- Hypothesis testing
- Product analytics and A/B tests
- - Compilation of CJM
- SEO optimization

- Integration of a CRM system for sales
- Formation of a sales department
- Formation of scripts based on the analysis of customer requests
- LMS

- Control of social media management

Managing a team of 3 people (copywriter, targetologist, designer):
- Preparation of a content plan
- Creating creatives to promote and increase engagement
- Storytelling

 

August 2017 — January 2018

Gazprom Media (ТНТ)

Moscow, нужен доступ к резюме

Multiprofile Asset Management

• Media, Marketing, Advertising, PR, Design, Production

Marketing manager

- Creating a digital advertising project strategy
- Presentation and defense of the idea to the client
- - Definition of CA
- Project forecasting and analytics
- Making hypotheses
- Conducting A/B tests (if the promotion is online)
- maintaining project documentation

- Conducting negotiations with major clients (Adidas, Estel, EPICA, O'STIN)
- Development of advertising campaigns for clients in social networks
- Generation of ideas for various on-line and off-line advertising campaigns
- Cross-integration of online and offline advertising campaigns
- Content generation
- Maintaining groups in social networks
- Analysis of conducted advertising campaigns and reporting

- Maintaining social networks of the TV channel (FB,IG, Youtube)
- Creating creatives for posts
- Creating a content plan

 

March 2015 — august 2017

Gett

Moscow, нужен доступ к резюме

IT, System Integration, Internet

Marketing manager B2D (drivers)

- maintaining groups in social networks (for customers and drivers)
- creating a community for drivers
- creating a landing page in Tilda for the presentation of tariffs
- scripts for promo videos
- checking information on the website for drivers
- search for information guides for news release
- maintaining documentation

I started from the position of assistant to the general director

 

April 2011 — november 2014

BBOSW

Moscow, нужен доступ к резюме

Account manager

- managing clients of Hermes, Dior, Estee Lauder, Chanel, Color
- development of advertising campaigns of projects
- selection of promo models for the presentation of fragrances, organization of casting according to the client's technical specifications and training of models
- - development of the mechanics of promotions in Rive Gauche, Ile de Bote, GUM, Color stores
- development of the concept of the promotion, work with contractors on the subject of decorations for the promotion, production of promotional clothing
- analysis of the conducted promotions, reporting
- maintaining project documentation