Product Manager

На данный момент Product Manager.

Мои компетенции и опыт

Responsible and always looking for big results. I have wide experience in different types of products/companies, worked in agencies and products. Love to work with Data-Driven and Agile practices.

S8 Capital, Senior Product manager. Ведущий руководитель направления
September 2022
Moscow, нужен доступ к резюме

The main goal was developing of onboarding system for new users. This system includes features in product (for example Daily Goals) and communication strategy (paid and own channels).

Kinopoisk, Product manager
July нужен доступ к резюме September 2022
Moscow, нужен доступ к резюме

Key Achievements and areas of responsibility:
- Launch of Catalogue system in SmartTV. It become big entry point for product.
- Developed Catalogue system for all platformes (Apps, Web, TV)
- Distribution system of "Continue watching"
- System of restriction in product for Parallel sessions and Quanity of deviceses
- New formats for promoting titles
- Customization of content display based on seasonality
- Kids profiles and accounts
- Upgrade communication


Winstrike, Product Manager
September 2020 — April 2021
Moscow, нужен доступ к резюме

My area of responsibility:
1. Marketing support of retail business
2. Product Management of Overplay Arena
3. Special Projects

What i've done:
1. Retail audit and marketing strategy;
2. Unit-economy for Retail, нужен доступ к резюме , Overplay Arena;
3. Dashboard with key performance indicators for Overplay Arena;
4. Product Roadmap for Overplay Arena;
5. Telegram bot with weekly reports for retail;
6. Special projects for HyperX, Palmolive;
7. CustDev;
8. Redesign for website;
9. Processes of development;
10. Email-triggers for нужен доступ к резюме , Overplay Arena;
11. Performance marketing for retail;
12. Segments for retail and Overplay Arena

Key results
Overplay Arena:
1. New Users +350%
2. MAU +150%
3. Conversions +400%

Retail:
1. нужен доступ к резюме +10%
2. Bookings +15%

Special Projects:
Widget for Palmolive was opened by нужен доступ к резюме users, top online was 16k users.

Movavi, Product Marketing Manager
May 2019 — September 2020
Novosibirsk, нужен доступ к резюме

I was responsible for every aspect of the product that can bring money for the company. The marketing team that I managed helped me with that (distributed team of 10+ people).

Also, my area of responsibility included developing product line strategy, solving problems that influenced all products in the company, and launching special PR-projects.

Key achievements:
• Increased net revenue in 20 нужен доступ к резюме and Product Profitability in 120 нужен доступ к резюме without any staff reduction;
• Developed a key product marketing strategy and roadmap for 2 years;
• Increased the number of tested hypothoses from 3 to 15 in a month;
• My PR-project made a record for organic search requests in Russia and also got Silver Arrow Award as a best PR project innomination "corporate social responsibility"

While I've been at Movavi I managed and/or execute: unit-economy, adaptation for different countries, customer development, financial planning and forecasting, troubleshooting in communications/planning/prioritization and other processes, demo to business owners and other stakeholders, participated in B2B sales, searching for growth opportunities in marketing/product data.

TutVamVot, Marketing Manager
November 2017 — May 2019
Novosibirsk, нужен доступ к резюме /

My role was to set up the marketing process and to implement data-driven practices. So I made online and offline marketing strategies, optimized all channels, build processes for success tracking.

Key results:
• Increase in revenue;
• Increase in average check for the consumer;
• Increase in client base;
 

Other Experience
September 2013 — December 2018

At the beginning of my career, I worked in agencies and improved my skills and knowledge in marketing. So I worked as:

• PR-Specialist;
• Copywriter;
• Creator;
• Account Manager;
• Project Manager;
• Head of SMM;
• Traffic Manager;
• Teacher for targeting advertisement.
• In total, I worked with more than 50 different companies and have a wide range of working experience, which made me a flexible specialist who can learn fast and achieve big results in hard cases.