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Marketing Lead/Digital Producer/Head of Content

Москва, Россия
Тимлид/Руководитель группы • Руководитель отдела/подразделения
Продюсирование • Digital • Контент • Продакшн • SaaS/PaaS • Логистика и транспорт • Культура и искусство
Опыт работы более 5 лет250 000 ₽
О себе

На данный момент Marketing Lead/Head of Content.

Мои компетенции и опыт

Marketing manager & content producer with a proven 10 years of hands-on experience in Digital Native companies.

Smartcat, Marketing Lead нужен доступ к резюме – Present

(Moscow, Russia) 

  • Developed and executed a field marketing strategy that resulted in a 400% revenue growth in 2018 & 2019, which included events and content production for inbound and outbound marketing campaigns;
  • Organized Webinars & Events: 30+ global and local webinars and 15 events targeting the EU, USA, and CIS regions;
  • Managed Inbound Marketing: сontent creation for a company blog (30+ posts, reached 40K MAU from zero in 2019), social media networks (Facebook, Linkedin, Instagram, Xing), product case studies (10+), videos (interviews, testimonials, tutorials, recap videos; 40+ landing pages (100+);
  • Managed Outbound Marketing: email and in-app chains (50+; Marketo, Hubspot, Drift, open-rate >60%, 250K+ users database); Linkedin and Google Adwords advertisements (CTR >4,5%) in 7+ languages (English, Русский, Türk, Deutsch, 한국어, 日本語, 中國)
  • Managed a remote in-house Content Team (10 people across 4 time zones), various third parties (video production agencies, design studios; USA, Brazil, Ukraine) and contractors (freelance copywriters, designers, developers, 20+ people)
  • Coordinated internal (5 offices) and external (70+ partners network companies) stakeholders involved in the content production process.

Fasten Inc, Creative Producer нужен доступ к резюменужен доступ к резюме  

(Boston MA, Austin TX, USA) 

*Acquired by Original Ride-Hailing corporation

  • Developed and executed a field marketing strategy together with the Marketing and PR team, including outbound marketing campaign management and asset creation, resulting in 20% WAU growth in 2017
  • Managed digital asset creation for local campaigns targeting the USA market (Boston, Houston, Austin): promo sites (6), landing pages(10+), emails (1M user database), social media video and banners (100K+ total views); 
  • Managed offline asset creation: ATL (Radio/TV commercials, outdoor banners, and video) BTL (branded swag, POS) with a total reach of 10M people; 
  • Managed seasonal marketing campaigns (6) that resulted in up to 100% WAU growth
  • Supervised an International Production Team (USA, Russia, Ukraine) and managed third parties (2 agencies) and contractors (10+ people) involved in content production 
  • Planned the company’s production budget ($120K per year) and controlled the Production Team’s KPIs 

Inkbe International Tattoo Marketplace, Co-Founder нужен доступ к резюме – Present

(Saint-Petersburg, Russia)

  • MAU 17K, 8000 artists and 500 studios from more than 60 countries.

Liquid Banana Design Studio, Digital Producer нужен доступ к резюменужен доступ к резюме

(Moscow, Russia)

нужен доступ к резюме Group, нужен доступ к резюме social network, Marketing manager нужен доступ к резюменужен доступ к резюме

  • 20% growth of account activation per month In Uzbekistan; 10% MAU growth in Ukraine; internal paid services 50% sales growth.

Fleishman-Hillard Vanguard PR-agency, Trainee, PR-specialist нужен доступ к резюменужен доступ к резюме  

  • Key Accounts: Disney Channel, British Petroleum


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