Project Manager

На данный момент Marketer, advertising manager.

Мои компетенции и опыт

My key expertise:

• Converting user expectations into terms of reference
• Task decomposing and prioritizing
• Bridging communication between IT and business specialists
• Introducing Agile and Scrum into digital development
• Document flow control and project reports

My experience on current position:

«Pobeda I Zhizn» - private nursing homes network

Marketer, advertising manager

Achievements:

• Reducing Customer Acquisition Cost (CAC) by 30% by optimizing ads channels through analysis
• Increasing occupancy rate of nursing homes from 70 to 90% through context ads, business information platforms (Zoon, 2GIS, etc.) and working with recommendations
• Increasing ratings and the number of positive references on Google maps, Zoon, Yandex maps etc. from clients through introducing special guides for clients that are leaving nursing homes

Duties:

1. Digital promotion planning and performing:

• Context advertising
• Website updating and renovations
• SEO
• Targeting campaigns in social networks
• Social Media Management 
• Web analytics in нужен доступ к резюме a and Google Analytics
• Writing (and rewriting) articles for the website and social media
• Directing and filming video content for the website and social media
• Promotion budgeting and performance analysis

2. Advertising and information materials development

3. Agreements with partners on mutual promotion

4. Exhibitions participation management