E-commerce manager

На данный момент Performance manager.

Мои компетенции и опыт

Mob.: +7 (926)  нужен доступ к резюме

нужен доступ к резюме

Facebook нужен доступ к резюме

LinkedIn нужен доступ к резюме

February 2020 – now, OOO Nestle Russia

Performance manager Nespresso  нужен доступ к резюме

• Managing performance channels in B2C (5+ mio rur monthly): Paid Search, REM, social REM, SEO
• Managing performance channels in B2B (1 mio rur monthly)
• APP promotion(1 mio rur monthly)
• Launched new business opportunities: CPA, Partnerships (Sberbank, Aeroflot, Aviasales, Lancome)
• Focus on new clients recruiting
• User Experience improvements

February 2019 – December 2019, AO “L’Oreal” (FMCG)  нужен доступ к резюме

E-commerce manager (L’Oreal Paris)

• Launched 1st online store L’Oreal Paris in Russia in 3 months (B2C for mass market)
• Product management, design, maintenance site stability and regular improvements
• Managed 8 agencies at the same time
• P&L managing
• Leading online e-business plan: promo calendar, exclusivities, cross selling, data ownership
• User Experience improvement, A/B testing
• Performance marketing, checkout funnel and promotional campaigns
• Own and manage SEO, CPA campaigns, CRM
• Analytics on specific ecommerce KPIs (CR, BR, Time spend)

August 2017 – January 2019. ZAO “L’Oreal” (FMCG)  нужен доступ к резюме

Digital Manager (Maybelline NY)

• SMM strategy
• Brand site maintenance (SEO, tools, content)
• YouTube channel development
• Digital and performance marketing (IMC 360 campaigns, paid search, SN)
• Driving indirect e-commerce sales (Wildberries, Ozon, Lamoda etc)

October 2016 – July 2017. ZAO “L’Oreal” (FMCG) 

KAE National clients (X5) 

Supporting negotiation campaigns, Assortment and promo agreement, Market analysis, Field force activation

September нужен доступ к резюме September 2016: internships in ZAO “L’Oreal” (FMCG), ООО"Procter and Gamble Distribution Company" (FMCG) , PAO «MTS». (Telecom)ООО «Biblio-Travel». (Travel) 

Education

нужен доступ к резюме Lomonosov Moscow State University

Faculty of economics, Bachelor

Diploma: “Selection criteria of quality franchise on the Russian franchising market” 

Additional education:

Google AdWords, Google Analytics, Digital Marketing Strategy (Higher School of Economics), GoPractice Product Management, Facebook BluePrint 

Additional tools:

Google Analytics, Yandex Metrika, Amplitude Analytics, Similar Web, Mindbox, BrandQuad, CMS Magento, CMS Sitecore, SAP, 1C, AppsFlyer, FireBase, TrackAd, Fabuza

English: Advanced