Head of Product / Lead Product Manager

На данный момент Lead Product Manager.

Мои компетенции и опыт

ARTUR AMIROV

Phone.: нужен доступ к резюме | Email: нужен доступ к резюме | DOB: нужен доступ к резюме

SUMMARY

• 8 years experience, with 5 years in tech product management, focusing on mobile b2c and web b2b2c products
• Mentoring and tution product and project managers for 2 years
• Expertise in products launch from scratch, driving new product to market and product growth in fast paced environment of startups and leading tech companies in e-commerce, fintech and martech/adtech
• User and business metrics-oriented approach for product development, entrepreneurial and data-driven mindset
• Strategic management consulting and technical background
  
   

EXPERIENCE

Yandex (internationl Internet and technology company)

Lead Product Manager at нужен доступ к резюме and нужен доступ к резюме 08/2022 – нужен доступ к резюме

• Managed and organized workflow of a cross-functional team of 8 engineers, 2 QA and product designer;.
• Brought the unit economics of referral program to break even and decreased share of fraud by more than 3X.
• Led development and launch of the recipes section in the Yandex Lavka app in Russia and Yango Deli app in Israel, leading two cross-functional product development teams and a content team.
• Launched a few features in area of discounts which bring more than 100 mln rub savings in annual budget
• Led development of SEO, which doubled organic user acquisition in 6 months.

Educational Mentor of “Product Manager” and “Project Manager” courses at нужен доступ к резюме 10/2021 – нужен доступ к резюме

Conducting workshops, sharing the experience with students, support and guidance in mastering the material

• Trained 4 student cohorts (more than 200 graduates) of Project and Product Manager professions

Senior Product Manager at Plazo Spain, ID Finance (international fintech group) 03/2022 – 07/2022

• User base cross-sell from MoneyMan Spain (payday loan service) to Plazo Spain (neobank): tested different features of credit product, developed cross-sell and mobile app onboarding UX and direct marketing.
• P&L management and metrics development of MoneyMan Spain: CR from new visitor to loan applications (test landing pages with different USP, optimizing user flow, improving KYC procedures), avg check, retention.

Senior Product Manager at Tinkoff (digital provider of online financial and lifestyle services) 01/2021 – 03/2022

Viral growth, referral program P&L management, push and email marketing aimed at virality growth.

• Launched a referral program for premium clients, which brought a 68% increase in new users in the segment, in the volume of accounts refill by 522%;
• Optimized the terms of the referral program, which increased the LTV of referral users by 20%;
• Launched a set of anti-fraud measures that reduced CAC by ~ 30% without reducing LTV and viral CR;
• Redesigned and promoted the referral program section, which increased the viral CR by ~ 35%,

Flocktory (SaaS MarTech & AdTech services for e-com), QIWI Group

Product Manager, Sponsored Products (b2b2c AdTech product) 04/2020 – 01/2021

• Led the product creation from scratch and drive it to the first advertising campaign launchs on the largest Russian ecommerce web sites with world largest FMCG brands;
• Designed and implemented processes of integration with partners’ sites for support and engineering teams and launching advertising campaigns for customer success team.

Growth Product Manager, Pre-Checkout (b2b2c ab testing and personalization platform) 03/2019 – 01/2021

• Conducted more than 30 AB tests with 50%+ success rate. A few highlights: up to 944% increase in CR to subscription and up to 43% increase in CR to purchase;
• Designed and implemented a unified process for testing product features and collecting user feedback for product team and customer success team, which 2x decresed time to market;
• Prepared custom product launch backlog based on Pre-Checkout for 100+ clients (e-com, banks and insurtech).

Strategy Project Manager, Project Office at UC Rusal (alumina and aluminum producer) 12/2017 – 02/2019

Lead Analyst, Strategic Marketing Department at FESCO (transport and logistics company) 07/2017 – 12/2017 

Senior Analyst at Ward Howell (international management consulting firm) 01/2017 – 07/2017

Intern Business Analyst at BCG (international management consulting firm) 09/2016 – 12/2016

EDUCATION

• MIPT, MSc, High Technologies and Innovative Economics 09/ нужен доступ к резюме /2017
• MIPT and RANEPA Double degree program, BS in System Analysis and BA in Economics 09/ нужен доступ к резюме /2015

Languages: Russian — Native, English — C1 Advanced, Spanish — A2 Elementary